TONY LUKE’S – P.A.
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NORDICWARE ICE CREAM CONE CAKE TIN
CINNABON STARTS EXTREME MAKEOVER
“Cinnabon, the 25-year-old quick-service chain known for its proprietary cinnamon rolls, is reinventing itself as a bakery-café concept complete with breakfast and lunch service as well as an expanded beverage program.
Egg sandwiches in the morning, espresso-based beverages and panini-type sandwiches for lunch are set for test this summer, according to the chain’s president, Gary Bales, who spoke with Nation’s Restaurant News Thursday.
The repositioning of the Atlanta-based, 570-unit chain will evolve over a three-year period, he said, and is part of a strategy to increase Cinnabon’s current customer base and attract new users to the brand outside of the mall markets it primarily trades in.
“What’s happening specifically in the malls is traffic is going down and we need to increase the amount of customers who stop in front of our stores,” Bales said. “We need to do that by reinventing the brand over the next three years; that’s what we’re working on now.”
The initiatives at Cinnabon, which is a division of Focus Brands Restaurant Group, are currently being tested or are going into test at the company’s four corporate-owned stores in Houston, Bales said.”
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